Plies - Hypnotize

This song has a steady, relaxed beat, reflected by the slow onscreen movement, and even though bright colours are included, none are striking or draw your attention directly to them. The first shot is taken of the lead singer Plies, sitting in his car. This shows the kind of culture he lives in, sitting in a sports car with woman standing around. A phone call starts off the song, this is also shown on screen between two people, both sitting in their seperate cars talking on the phone, the close ups showing their expressions.

This music video has a similar style to another of Plies' songs "Pop Lock and Drop it", showing a large gathering of cars, men and woman, showing the culture of these people and the aspect of community. Hypnotize, unlike "Pop Lock and Drop it", is shot at night, changing the atmosphere to more of a party style and perhaps suggesting the idea of 'underground'.

When Plies sees a girl dancing that he becomes 'hypnotized' by, the woman becomes the main focus on the screen, with her in focus in the centre, and the background becomes blurry, I think that this is very good special effect, being able to draw the audience's attention to where you want it on the screen. Another effect used in this video, is the extreme close up on the dancer's eye showing Plies within it. This shows that the female has also seen the him in return and has her focus on him.

During various parts of the song, the track is 'scratched' as if it were a record. On occasions were this is done, the screen flashes back and forth between two scenes, changing from one to the other in fast succession. This is a device to highlight the slight change of beat for those few moments, bringing the pace of the music video up slightly. It is also used to change from one shot to a completely different one, rather than cutting from the first to the second.