Hollywood Undead - No. 5

They were first discovered on a social networking site called 'myspace', said to be the leading unsigned artists by 2006, by 2008 they had over 40 million plays and finally released one of their most popular tracks, 'No. 5' otherwise known as 'Undead', in august of 2008 having signed their first record deal 3 years earlier. This song contains swearing and may includes unsuitable language and onscreen content for the younger veiwer, raising the age of the target audience into late teens, early twenties.

In this fast paced song, the video reflects the speed of the music. With it's fast beat, there are a lot of cuts to the film itself and special effects to change the appearance of the screen itself, rather than only one element. 

They set their video in lots of different places, giving the onscreen action a wide variation, making it that much more interesting for the veiwer.  The change from one place to another is a very sharp cut, happening quickly and often, keeping up with the fast pace of the music. They also revisit many of the places, introducing the idea of some repetition into the video. One particular shot included that I found interesting, was a very good show of perspective and a strong yellow colour, bringing a flash of 'warmth' into the video. This camera angle also draws  the eye to one point on the screen, giving the audience a solid focal point.

One aspect of this group that is rather unique, is that they always wear masks in their videos, making them very individual by concealing their identities to the majority of their fans. This is something also done by the band "Gorillaz", who are represented by animation character, when played live, they play in the dark with the animation showing,
I think that that idea of masks is very good, making the video slightly surreal and more interesting with a different focal point, rather than the famous singers themselves, giving them an air of mystery.