A music video is a piece of onscreen movement or action which is played alongside the track, in synch. It normally lasts the same, or at least, a similar length of time to the song. Often it reflects the time period of the song as well as being related to the lyrics. Nearly all music videos have the same beat or pace as the track itself, giving the audience something to watch that they can associate with a song. Music videos are mainly shown on 'music channels' on televisions with extra channels rather than the generic 4 or 5. The first music video, ever played on the music channel 'MTV' was on August 1st, 1981 and have grown, massively in popularity and quality since then.
Each song track and music video has it's own target audience, which is the main group of people that the video and song will appeal to. The target audience is one of the most important think about and research when creating and producing a product, such as a music video. This song, and music video, have a target audience of late teens, early twenties of both genders due to it's fast beat and upbeat melody.
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