The Ting Tings - Great DJ

The Ting Tings have been described as an 'English Indie pop band', with 'Great DJ', released in 2007, as their third single. This was released on a local label called 'Switchflicker'. This band has just two members; Jules De Martino (drums, guitar, vocals) and Katie White (vocals, guitar, bass drum). The band won best UK video at the 2008 MTV Music Video Awards and it has been announced that they will be touring Australia and New Zealand in early 2009.

This music video includes a close up of half the singer's face, this seems to split the screen in half, her face, in contrast to the block colour of background. It also emphasizes her singing the words and gives the audience a clear view of her expressions when she is singing.

There are a few different special effects included in this music video, the first is a transfer of frames. The first frame shifts upwards with the second follows, flush, behind. This is an interesting transfer that keeps the attention of the audience and uses a consistency, because even though the colours change, the two are still doing the same dance again. Another effect used is changing the pace of the dancing, again to match the speed of the song. At the very beginning, with the slower introduction, the dancers are made slightly slower, as the music video progresses, their dancing becomes 'normal' speed. In the very intensely fast sections of the song that include singing, the singer's faces are repeated. Each copy of the face is added in time with the music, as they are singing.

Two main colours are used in this music video, a turquoise-blue and pink, creating the feeling of repetition. The background is green screen, edited in to make either a block colour or moving patterns, introducing a contrast into the video and also creating a surreal effect of not giving the video any particular setting or sense of space. It also gives the editor a lot more control over the pace of the video, making the patterns change faster or slower, to fit the speed of the music.

The singers' clothes, who also double up as dancers, coordinate with the colour of the backgrounds, wearing either one colour or the other, either to match the background or contrast with it. This introduces a sense of consistency throughout the music video. This use of bright colours makes it more interesting for the audience, as well lowering the target audience because the use of such stark colours stimulates the younger audience, whilst the fast beat of the song lifts the audience age up slightly, producing a wide range of people that this video may appeal to.

[[Due to being unable to embed this particular video I have instead placed a link here http://ca.youtube.com/watch?v=hPNIYuDZZpU ]]